The article examines the transformation of approaches to staff retention amid a global shortage of personnel. The author substantiates the transition from traditional models of financial incentives to a strategy focused on the employee's experience. The evolution of the human-centered approach in personnel management is presented. It is shown that human-centricity in staff retention is realized through the detailed design of an employee's positive experience at each stage of his journey in the company. The key components of human-centricity are analyzed. They are: predictive well-being management, radical flexibility and internal mobility, ownership and radical transparency. The relationship between the level of talent retention and the market stability of an organization is proved due to a radical reduction in transaction costs, an increase in innovation potential and adaptability, capitalization of the HR brand and the magnet effect, and a direct correlation with customer experience.