Currently, value-based management is becoming an increasingly relevant approach in managing companies, especially in a dynamically changing business environment. The article examines the theory and practice of value-based management in domestic companies, focusing on its importance for effective management and competitive advantages. The main conceptual principles of the value approach are considered. Examples of successful implementation of these practices in various industries are discussed. The article analyzes the key factors that contribute to the successful implementation of values in the corporate culture, as well as the challenges and difficulties faced by organizations. The authors summarize the successful experience of applying the 7S model in the activities of large Russian companies (Sberbank, Russian Railways, Vkusvill, etc.). Based on sociological surveys, leaders in the development of the corporate environment and common approaches to the implementation of value-based management in domestic practice are identified. The author substantiates the conclusion about companies' own standards of socially responsible behavior and management based on Russian values in the context of geopolitical challenges and instability of the external environment.