The article examines the assessment of competitiveness of vegeculture companies and analyzes the activities of competing companies in the Saratov region engaged in open field vegetable growing. In connection with the current economic situation and existing challenges, the issue of managing the competitiveness of Russian agricultural companies becomes particularly relevant. This is due to the need to ensure the country's food security and import substitution. First of all, it is necessary to take into account the needs of customers, because it is their satisfaction that is the goal of any company's activity. In addition, the manager must clearly understand the strengths and weaknesses of his company, its position in the industry and the level of competition in this industry. In the context of sanctions and the need for import substitution of products, there is a need to maximize the competitive advantages of enterprises. Therefore, the introduction and implementation of methods for improving and managing competitiveness are necessary for the sustainable development of both agricultural enterprises and the industry as a whole. The scientific article will be of interest to theorists, practitioners, students and academic staff of economics and management who are interested in the problems of assessing management and increasing competitiveness in modern conditions.