The article addresses the issue of domestic tourism in Russia with a view to promoting the socio-economic development of the country's territories. It is underscored that the intensification of domestic tourism has a beneficial impact on the social and economic development of a given territory. This is achieved by providing employment opportunities for the local population, facilitating the exchange of information, and enabling the growth of social, transport, and engineering infrastructure facilities. The authors illustrate the relevance of developing internal ethnographic tourism in Langepas, Khanty-Mansiysk Autonomous Okrug – Yugra, as a means of fostering socio-economic development in Russia's northern territories. The role of domestic ethnographic tourism is particularly evident in the preservation of the cultural heritage of the indigenous peoples of the North. In accordance with the Strategy for the Development of Tourism in Russia for the period up to 2035, the comprehensive development of domestic and inbound tourism in the country is anticipated through the creation of a competitive tourism product. Domestic ethnotourism must be developed as a distinct, autonomous sector of tourism, with its own particular tourist product. In this regard, the ethnotourism sector represents a promising vector. The article is intended for public authorities at the regional and local levels, as well as for tourists and residents of the territory.