The article proposes the concept of a digital management model aimed at an effective process of introducing digital management into the activities of a modern organization. Digital management acts as a conductor of digital transformation, providing top management with management tools to create favorable conditions for further transformations in the field of digitalization. The Digital Management Scooter is a visual tool for choosing a digital management strategy based on the company's priorities, vulnerabilities or preservation of advantages. The model template is a description of the most important components of the digital management implementation process: the level of digital maturity, business processes, resources, and digital technology. The article contains the author's recommendations for evaluating each element of the model. Based on a common template, the author has developed three types of digital management models: the model based on product value (for manufacturing companies), the model based on new leadership, and the model based on the business environment (for project organizations). This research will be of interest to CEOs and managers of companies, both those planning to introduce digital tools into the organization's activities and companies with an existing digital platform, as well as anyone dealing with the issues of digital management and digital transformation.