This article explores how information technologies impact Michael Porter\'s framework for analyzing competitive strategy. It reassesses Porter\'s concepts in light of emerging technologies like cloud computing and online marketplaces. The study comprehends the transformative effects of these technologies on business processes, efficiency, and customer engagement. It includes a case study of X5 Group, evaluating its competitive advantage using Porter\'s Five Forces and value chain analysis. The findings inform businesses adapting to the changing competitive landscape, emphasizing the need to understand technology\'s impact on strategy for maintaining a competitive edge. This article is valuable for researchers, practitioners, and industry professionals interested in strategic management, information technologies, and FMCG e-commerce.